It’s Time To Say Goodbye

Asalamualikum Warahmatullahi. Well, as any good thing come, it’s time to end it to allow something else to come thru. On week by week, we have to seat and read those journals. Well, it going to end soon. Anyway, this week post will be the overview of this BCM310 subject. First of all, I will be missing this activity as I’ve figure out that one of the main reason we are doing this is to ensure us as a student will read the notes and journals as this subject doesn’t have a final exam. I’m glad that im doing so as i’ve learn a lot from reading those journal. To be honest, if we are not doing this wekkly post and there wasn’t any final paper, I believe I wont be learning anything from this class.


This class Emerging Issues in Media & Communications is one of my 5 subject that i’m taking this semester. The things that we have learned from the beginning till the end about this class have help me to see the world with a much open eyed. I’ve learn terms such as ‘pinkwashing’ and ‘white bread media’ that only during this class only we are able to know about them. Therefore im glad that we are given the opportunity to learn.


Overall, I do believe that this class may be a bit dull but with Ms Rohayu as our lecturer, she seems to light up the class even with an early morning class. For that I thank you so much my lecturer to make this a memorable experience. Thank you for your guidance, patience and understanding.



Asalamualikum Warahmatullahi. Well guys, this week we will be discussion about the hidden cost of media use. ‘E-waste comprises of old electronic and electrical appliances ranging from personal computers to various household appliances such as TV’s, refrigerators, cell phones, switches, wire, batteries and fluorescent lamps’(e-Waste management n.d.).


Have you people ever think what happens when you trow your mobile phone, television, computers and etc out of your home’s? Where do you think it goes? It usually being dumped in emerging economies countries such as Latin America, Africa, Eastern Europe, Asia and China. Well it was proven in the E-waste Fact Sheet (2009), there are 37 million computers in Australia that were already in landfill and ready to be burned. When all the electronics are being burned, it produce a lot of toxic and poisonous gas that will pollute the environment and bring harm towards the human races.


In my opinion, I do believe that we as a user should be more responsible with our belongings. In order for us to life in a better enviroment that will bring less more harm towards our health and body, we should all do our part in disposing the the electronic items the safest way we can. Try to avoid by just dumping it into the trash. Recycles can be one of the solotion as well.




E-waste fact sheet 2009, Clean Up Australia, accessed 6/6/2013,—e-waste-factsheet-final.pdf


e-Waste management n.d., Saahas, accessed 6/6/2013,

Moderating The Conversation

Hey there peeps!! did you miss me? Well guess what, it’s time to blog again. I know I know. It’s every week right. Anyway, this week we are discussion about “Moderating the conversation online”. Well, let me ask you peeps this guestion. ‘Have you ever see some one comment a negetive statement of the comment box?’ i’ve even see someone post a blog about a mutual friend and all the blog content was a negative statement. When I read that blog post, I felt sorry for the person who wrote it and the victim. This is because when you write something online, it’s there for public to view it. This will hurt bot parties image and reputation. People should know their limits in their writing inorder to avoid any hurtful world being used to express their feelings.


Anyway, this would not happen during the last 10 to 15 years. This is because we are now living in a digital world where most of the thing that we are using invlove technology. According to Martin (2012), ‘as unregulated speech increased, the personal safety of staff and users became a concern’. This statement allow us to understand that with technology, people are able to express their opinion freely and it comes with a price of safety of both staff and user. I do agree with this statement as well as I do believe that when it comes to negetive statement, people tends to like to speak their mind. To me it’s not wrong to do so but it should be a comment on helping the person to improve themselve not discourage them to just give up or quit.


Pritchard (2012) mentioned “that growth of the participants or audience to comments carries with it the risk that insults and abuse will correspondingly be on the rise.” This statement just prove that people are worried about what others will think or perceive about them. This may or may not turn out to a bad situation where they get Insult of abuse. Therefore it would best if everyone take o n the responsilibity on the words and action that they do in order to avoid cases such as abuse and insult to happen in the future.




Martin, F 2012, ‘Vox Populi, Vox Dei: ABC Online and the risks of dialogic interaction’, in Histories of Public Service Broadcasters on the Web, editors, N. Brugger and M. Burns. New York: Peter Lang. pp. 177 – 192


Pritchard 2012, ‘The readers’ editor on… moderating online comments’,The Observer,21 October 2012, viewed 30 May 2013, retrieved from

White bread?

Hello people we are back again. Aren’t you guys sick of me yet. Anyway, this week is a new week to post a blog again. This week we are disccusion about white bread media. So what is white bread media? To be honest when I first read about it, before I started, I thought why is this topic covering about bread? Is bread that important toward the media? Well obviously I was wrong. White bread media is defined as “Blandly conventional, especially when considered as typical of white middle-class America: “The proven ability of blacks to appeal to mainstream America … shattered forever the mythology that only white-bread ‘mainstream’ culture could sell” (Joel Kotkin, 2009). To my understanding, when we are talking about white bread, it refers to racism, stereotype, discrimination, and misrepresentation in the media. This problem have been surfacing around for years. No body knows how it started but I can garuantee that everyone wants to stop it. Am I right??


We are now living in a modern digital world. Everything around us invlove technology. It is no stranger that media play an important role in our daily life and it influences us a lot. ‘Media matter because they do not merely reflect, but are also players in, key public debates, providing representations and frameworks which shape understandings and action’ (Dreher, 2014). This statement tell us that the media is sharping the society. So if they are involve in white breading in the media, t will automactically teach their viewers to do the same as well. So to avoid so, it’s best to solve the problem from the early state. That will be the media. They should control the enviroment to unsure that there won’t be problem such as rasicm happening and education should be enforce towards their viewers to avoid any incident happing in the future.




Dreher T, (forthcoming 2014), ‘White bread media’, The media and communications in Australia, eds. S Cunningham and S Turnbull, Allen and Unwin


Joel Kotkin 2013, white-bread, accessed 15/5/2013

Disable People in Digital World

Hey there everyone, we are back again here with a topic to discuss on. This week topic will cover on digital world for disable people. Does anyone know what does disable means? Anyone? Just take a guess. I bet most of us when some one mention the word “His Disable”, we will immediately assume that the person is in a wheelchair. Well as what my lecturer Ms. Rohayu Kosmin said, never assume as you are making an ASS of U and ME. According to the World Health Organisation (1976), “a disability is any restriction or lack (resulting from an impairment) of ability to perform an activity in the manner or within the range considered normal for a human being”. That being said, do you have any of your family or friend who is disable?


Being disable can be challenge in a digital world but now with the technology getting better and better, people with disablity are able to improve their lifestyle as normal as possible. “Using a range of online tools and technologies to subvert mainstream media’s representation of disability, to counter negative stereotypes” (Foley & Ferri, 2012). This statement just prove that with the advancement of the technology, the people who are disable not only are able to tacker their problem yet this will help to bring a better perception towards this group of people as well.


Goggin and Newell (2007) suggested that the digital business world should consider disabilities as part of their audiences instead of making them like a second class citizen. By doing so, it will help to decrease the stereotypes of publics towards the disable people. Think for a moment if the disable person is ur child, father, mother, brother, sister, uncle and aunty, you would want them to be treated equally as well. So why don’t we be the bigger person to do so. Act on it to change a better futher!!




Goggin, G & Newell, C 2007, ‘The Business of Digital Disabilities’, The Information Society, Vol 23, p159-168, accessed 5/5/13, UOW eLearning


Foley, A & Ferri, BA 2012, ‘Technology for people, not disabilities: ensuring access and inclusion’, Journal of Research in Special Educational Needs, pp. 1-9, viewed 9 May 2013


World Health Organisation 2013, What is a Disability, accessed 7/5/2013


Internet Walled Garden

So guys this week it’s the fifth week of blog posting. It’s been week after week and here we go again. Anyways, today’s topic will be on ‘Internet Walled Garden’.

What is walled garden? “On the Internet, a walled garden is an environment that controls the user’s access to Web content and services” (Rouse 2005). The best example will be ‘Facebook’. So basically from the first time you created a ‘Facebook‘account, you are actually being watch and monitor. The post that you have updated, the twits that you have shared, they are all being monitored and the information are being stored. All this information is stored even of those that you have even deleted it. Does anyone of you know about this? Don’t you think it’s scary?

In my opinion, I do believe that some higher authorities are watching on our every move. Maybe it’s because of too much fiction movies but when you think about it, it’s the only way to monitor any misbehavior.  A lot of web site such as ‘Facebook’ and ‘Twitter’ they do notified their user about the term and condition. This process required the user to agree with it when their in the signing up process. Although this step is taken, most of the users just don’t read about it and by the click on one button “accept”, the user without realizing it have agree with the terms.

Reuver (2011) stated that, ‘when GPRS technology enabled the first generation of mobile internet services, operators generally acknowledged that they would need to obtain content from third parties’.  What can you gather when you read this sentence?  Yes it’s true that they do ask for permission but do you feel safe that an unknown person will know where you are and what you are doing? Do you trust them on not releasing you information for profits?

So as a conclusion, I will let you readers to decide “Are we safe?”


Rouse M 2005, “Walled garden“, accessed 2/5/2013, from

Reuver MD 2011, ‘Governance of mobile service innovation after the walled gardens’, vol. 13, no. 1, viewed 1 May 2013, UOW library.

Education in Digital Age

Hey guys here come another week of information for all. This week the topic is going to be on how ‘Education evolves to a digital age’.  Now days in the 21st century, we are able to gather information with a touch of a button. This is because most of information that we want are found in the internet.  Same goes to the educational sector. Students and teachers are all techs savvy and are able to gather information from the “net”. People are going to work and studying with just an electronic note pad. No bags, books and pens are needed anymore. Duderstadt (1997) have stated that ‘It is not surprising that colleges and universities should be greatly affected by the rapid advances in information technology – computers, telecommunications, networks’. I do agree with this statement as people now days do relay more on technology.

Miller (2010) stated that the power of the internet is greatest than any others form of human communication in the past. This is able to relate with education as it needs communication to teach and learn. Ask my experiments in my current studying life, I’m here to admit that I will not survive if it’s not for the help of digital technology. The journals that we have are mostly free as the university portal allows us to borrow them. This has helped me a lot with my research and assignments.



Duderstadt JJ 1997, ‘The challenges and opportunities of the digital age for higher education’, Seminars on Academic Computing, accessed 25/4/2013, from


Miller, R  2010, ‘The Coming Apocalypse’, Pedagogy, vol 10, no.1, p 143-151, accessed 17/4/13, UOW E-learning.


Citizen Journalism

Well guys, we are in the third week of the BCM 310 class. So it’s time to post again. This week post will be on citizen journalism. We were given three journals to choose from and the one that I have selected from will be on ‘The Malaysiakini Project’ by K. Kabilan (2009). It basically talking citizen journalism. Citizen journalism is defined as when private individuals do essentially what professional reporters do – report information. That information can take many forms, from a pod-cast editorial to a report about a city council meeting on a blog. It can include text, pictures, audio and video (Tony Rogers, 2013).


In the journal, it stated that Malaysiakini have a training scheme that was divided into four parts. There are (a) citizen journalism; (b) script writing; (c ) video camera- handling ;and (d) video editing. The first batch was include of 19 people for a six week training course but only 11 student have completed it. The graduate includes of six students, a university lecturer, a legal assistant and a computer engineer. The results of having this citizen journalism by Malaysiakini will be that after graduated, they are allow to go home and cover any stories that they intend to. By doing so, the trainees are able to produce works that are important to them and will generate and attract different type or groups of readers.


Now days, every one can be consider as a citizen journalist. This is because of the social media site such as ‘Facebook’ and ‘Twitter’ where everybody is able to record clips about anything they like and others are able to watch them. Some readers like to get their news from media site as it may have a more relax and informal way of writing skills. Some readers will get their information from all this sites as they believe that citizen journalists present a fresh and more exciting angle on a story, making the news more engaging and ‘less stuffy’ (Joannalogue 2011).





Joannalogue 2011, ‘The pros and cons of citizen journalism’, WordPress, accessed 18/4/2013, from


Kabilan, K 2009, ‘New Media, Citizen’s Journalism and Democracy. The Malaysiakini Project’. Paper delivered in the plenary session at AMIC‟s 18th Annual Conference held on 15 July 2009 at Le Meridien Hotel, New Delhi, India.


Tony Rogers (2013). ‘What Is Citizen Journalism?’, Accessed 18/4/2013, from

Pink washing = Think before you wash!

So guys I’m back. Miss me? Anyway  this week I’ll be chatting about ‘Pink Washing’. Anyone know what does it meant? Well I first thought it was the term people used when their clothes that are white turn to pink due to mixture of other coloured clothes. Well I was WRONG. It’s define by BCAction in 2002, “Pink washing” describes a company or organization that claims to care about breast cancer by promoting a pink ribbon product, but simultaneously produces and/or sells products linked to the disease.

So this week reading is based on ‘Why You Should Have Boycotted Komen by Now’ by Bellesouth (2012). So the summary for this reading will Susan B. Komen known as Komen is the person who created the phrase ‘ for the/a cure’. She trademarked it together with the design of pink ribbon. So who ever who want to use it needs to have her consent. It’s also stated in the journal that Komen partners with companies and she gets profits from it. Basically even when the money is going to a good course, Komen still earns some of the money. Lastly the journal stated that Komen is the biggest pink washer as she partner up’s with any company just for the sack of money. In the journal the example that is used on Komen case will be on KFC with the “Buckets for the cure” campaign. It conveys the message of how an organization support on women’s health but yet selling unhealthy food.

So based on the journal, I do believe that pink washing in a way it’s a kind of brain washing as well. Don’t you agree? Think about it, they keep on telling you it’s for a cure with the money and promote it with the colour pink. But not many of us know that the donations that we gave are partly going into Komen’s ‘pocket’. How is this fair? She’s making money out of people’s disease.  So what I suggest you people to think and do much research before you guys get into the scam of pink washing.


Bellesouth 2012, Why you should have boycotted Komen by now, viewed 10 April 2013,

BCAction, (15 October 2011). Breast Cancer Action’s “Raise a Stink!” Campaign Demands a Halt to Pink washing. Obesity, Fitness & Wellness Week. 1 (1), pp.54

Malaysia Media Self Regulation

 So guys this is my first post for this class. Well we were to discuss on the topic on self regulation. Based on two readings, I’ve decided to write on “The Growth and Development of The Malaysian Media Landscape in Shaping Media Regulation”. So I’m just going tosummaries the whole journal for as it ‘ Way Too Long’ for all you readers.

It’s basically talking about how we are now living in a digital world and with the transition of Malaysia moving from a analog to digital world is creating a conflict in the current regulation of media approach. So the purpose of the paper is to have the Malaysian media to have self- regulation. Self-Regulation its defined as media voluntarily commit to uphold a code of ethics that they themselves draft (Artisteer, 2009). In depth interviews was used and the participant are from 12 companies that consist from the electronic, new media and telecommunication organizations. So as the conclusion of the journal it is believe that media regulation and self regulation will shape the public opinion of Asian people.

Based on the journal I do believe that by media having self-regulation it will have to protect the media to be independent. This also help the writers to be judged in professionally not by those in power but by their colleagues. It is said by MiklósHaraszti (2008), ‘By promoting standards, self-regulation helps maintain the media’s credibility with the public’.


Artisteer (2009). Self-Regulation. [ONLINE] Available at: [Last Accessed 4 April 2013]

Haraszti. M, (2008). The Media Self-Regulation Guidebook. 1st ed. Vienna: Miklós Haraszti